Internet Protocol Television(IPTV) is creating a huge impact on the mainstream TV industry. It’s much broader apps than just in the entertainment field. In this report we shall have a peek at one such niche IPTV segment – the Hospitality industry, and also the way it can modify the Hotel Guest user experience and benefit Hotel Operators.
Conventional Television systems in almost all of the hotels around the planet offer two major features –
Live TV Channels
Movies on demand
The features are restricted by the coaxial cable television technology that has been typical for the past thirty years. It broadcasts the television media, which means pre scheduled programs are run in spite of user’s specific preference on a certain channel. The provider provides a set of articles and the user is able to tune on the alternative of his/her channel.
Why change to IPTV? Existing analogue cable TV technology has limitations –
Very poor Quality of TV channels
Lack of personalization for guests
No support for getting guest’s inputs
Limitations of amount of TV stations offered
Lack of offering convenience to guests
No personalization of TV services
Inefficient utilization of the audio-visual medium to generate extra revenues
Hotel IPTV Technology
In the past twenty years online has created a big effect in the person habits. Today virtually all Hotels include the “Internet services” in their default offerings, though it may occur at a small premium price. The Internet renders it possible for owners to “search what they want” at the click of a computer mouse. The free flow of info offers users more options and it’s heightened the expectation levels. The IPTV technology is able to assist Hotel operators to to provide wider options of infotainment as well as making the solutions more personalized for the visitors of theirs.
Video on demand (VOD)
Time change TV
Television set on demand
TCommerce – Interactive shopping
The hotel IPTV system or maybe Interactive TV is able to modify the Guest experience in ways that are many. The most critical areas it can create difference are –
Personalization of User Interface based on guest preferences
Localised infotainment platform
Ability to responses to Hotel management
Benefits for Hotels
Better audio and video quality of the tv content
Improved customer satisfaction
Additional revenue sources
Tools that Improve quality and efficiency of room services and staff
Interactive Advertising platform for Hotel Services In the next few articles we shall see every one of these advantages in detail.
Yogesh Raut is a Techno-Entrepreneur with over 12 years of experience in IT and marketing industry. Over a period of years he has successfully built extensive knowledge in IPTV technology in various areas.
He’s the co founder of NexusWerkz, an IPTV technology solution provider based in Singapore. iptv subscription is the designer and architect of IPTV solutions – Xenia Hospitality IPTV and Orion internet TV, produced at NexusWerkz. He offers consulting services in various fields such as Internet TV, Hotel TV, E-Learning, Social Networking etc.