YouTube and the Classroom

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Peter Drucker, author of Managing the Future observed: “We are living in a really turbulent time, not as there is very much change, but since it moves in many directions.” (Drucker, 1993) Effective college and university teachers have to be ableto acknowledge and operate with chance to find out, and to always refresh the knowledge base.” The sophistication of rapidly changing teaching technology can make it an important targets for practitioners to find out about the latest tools to improve presentations in the classroom. YouTube has proven in the last 2 annum to become an emerging technology withstrong possibility for boosting classroom discussions, lectures and presentations.

The following paper discusses the story of YouTube, the effect of YouTube ontoday’s presenting and public speaking audience, and the usage of YouTube to improve speaking in public curriculum. As part of the analysis seventy seven undergraduate pupils taking the introductoryspeech training course at Daytona Beach College (DeLand, Florida campus) were surveyed concerning the usage of YouTube technology in the classroom.

History

YouTube, the latest gift/threat, is a free video-sharing Web site that has quickly turned into a wildly popular way to upload, share, view and comment onvideo clips. With at least 100 million viewings 1 day and more than 65,000 videos uploaded every day, the Web portal provides teachers with a thriving amount if visual information share with a classroom filled with young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a little privately funded company. The organization was founded by Chad Hurley and Steven Chen. More than eleven dolars million of funding from was raised by the company Sequoia

Capital, the firm who likewise provided original venture capital for Google, The founders at first possessed a contest inviting the publishing of video. The contest got the eye of the masses plus Inc, Google. In October 2006, Google acquired the company for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold on to the leading position in video which is online with twenty nine % of the U.S. multimedia entertainment market.YouTube videos account for sixty % of all movies seen online… The website specialises in limited, typically 2 minute, homemade, comic movies produced by users. YouTube serves as a rapid entertainment break or perhaps viewers with broadband computer connections at home. or work (Reuters, 2006)

In June (2006), 2.5 billion videos have been watched on YouTube. Over 65,000 videos are now uploaded daily to YouTube. YouTube boasts close to 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University produced a fascinating video heritage of YouTube.com. The segment can be found on the YouTube.com website.

Result of YouTube in the classroom

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“The growing adoption of high speed broadband coupled with a significant push by content providers to promote video that is online helps to pave the way for mainstream audiences to embrace online video watching. The bulk of adult internet users in the United States (fifty seven %) report seeing or downloading some form of internet video content and nineteen % do this on an average day. (Madden, 2007). Daytona Beach College students surveyed indicated that a majority of the students watch video clips on a weekly time frame. College instructors are able to cash in on the rise in viewing online videos byincorporating their use within the classroom.

Communication research on choosing visuals as an enhancement to presentations is backed by first researchers like Aristotle. “Although ancient orators were not aware of our currently research on picture memory, they did recognize the value of vividness. They knew that audiences were more prone to pay attention to and also be persuaded by visual images painted by the speaker. In his Rhetoric (Book III, Chapters 10-11) Aristotle describes the significance of words and graphic metaphors which could “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s audiences expect presentations to be visually augmented, whether they are communicated in the guise of a lecture, a business article, or a public speech. What is more frequently, present day the speaker is expected by audience to visually augment such presentations with a quality of sophistication unheard of possibly 10 years ago.” (Bryden, 2008)

The use of visuals increases persuasive impact. For instance, a university of Minnesota study noted that making use of visuals increases persuasiveness by 43 percent (Simons, 1998). Today’s audiences are accustomed to multimedia events which bombard the senses. They often assume that any formal presentation must be accompanied by a few visual element… Presenters which employed visual aids were additionally regarded as being much more professional, a lot better prepared, in addition to more fascinating than individuals who didn’t make use of visual aids. One of many least difficult ways you are able to help ensure the great results of a speech is to prepare fascinating and powerful visual aids. Sadly, many speakers either don’t make use of visual aids or use versions that are overcrowded, difficult or outdated to understand. (Ober, 2006)

“The saying “A picture is worth a 1000 words” is generally true. A look at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the human brain specializes in analytical processing, the right hemisphere specializes in simultaneous processing of information and pays very little focus on information. Speakers who perform absolutely no visual aids or only charts loaded with statistics are asking the listeners’ left brains to accomplish all of the effort. After some time, including a good left brain thinker suffers from info overload, begins to make mistakes in reasoning, and loses interest. In computer terminology, “the system shuts down.” The right mind, however can quickly understand complicated ideas presented in graphic form.” (Hamilton, 2006)

“Most individuals process and hold on to info best the moment they get it in more than a single format. Research findings suggest we remember merely aproximatelly 20 % of what we hear, but more than 50 % of what we see and hear. Further we remember about 70 percent of what we see, pick up, and actually do. Emails which might be reinforced visually and otherwise are frequently much more believable than those that can be just verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The bulk of students surveyed at Daytona Beach College indicated a choice for audio/visual dietary supplements to oral presentations.

YouTube videos can quicken comprehension and add interest. Effectively integrateing a YouTube video is able to assist in audience understanding and comprehension of subjects under discussion. YouTube videos could also develop audience memory. Communication research findings point that graphic images improve listener recall. YouTube videos can decrease your presentation time. A highly effective utilization of your YouTube video is able to provide you assistance audience members to understanding complex problems and ideas. Utilizing YouTube also can contribute to some speaker’s credibility. Professional looking visuals are able to improve any oral presentation.

Curriculum Enhancement

“YouTube” makes it possible for users to post video clips on the site for anyone to view. Almost all of the information on the edge is entertaining or simply funny, however, quite a few essential videos havefound their way onto this site. YouTube is a terrific tool for choosing video material for use in speech or perhaps as background material… Just as with other sources and Wikipedia where subject material just isn’t screened for precision, the videos you get on YouTube are just as valid as the original source (Bryden, 2008)

Almost all too often beginning speakers neglect to consider the details of using videos in a speech. Simply since they’ve access to a means of demonstrating to video clip, beginning speakers must look at the following issues:

*Cueing video segment before starting up the presentation

*Checking room lighting, visual distance, as well as acoustics
*Evaluating time it takes to expose, show, as well as integrate the video segment with the rest of the content of the presentation

The value of YouTube technology for speaking in public courses falls into 3 categories: lecture presentations, integrated use in student speeches, and also sample speech evaluation.

YouTube has value for improving lecture discussions of various presenting and public speaking topics and also issues. 74 % of the pupils surveyed stated they choose to watch a video clip during a business presentation. Public speaking teachers struggle to discover regular illustrations and examples. I recently used a speech found on YouTube which was delivered to Columbia Faculty pupils by Lee Bollinger, the president of the university. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September 24, 2007. I utilized the YouTube speech as a case study to evaluate speech ethics. President Bollinger was involved in a number of ethical problems in the number of a controversial speaker of the faculty and his use of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following the presentation of his.

YouTube has value for integration in pupil speeches. Daytona Beach College students were asked: “What is the greatest value of using an internet video clip during a speech? The was included by summary responses following:

*It gives the audience a much better visual and could assist them relate with the issue.
*It tends to make the audience more interested.
*Some audiences need to have visuals to fully grasp the topic.
*It enables you to hook up to the audience.
*puts some “umph” inside the speech..
*its perfect for proving arguments.
*can say something much better than you are able to.

Students are expected in basic public speaking classes in order to utilize visuals to enhance the quality of info shared in order to capture the interest of their target audience. A quick YouTube segment is able to improve the quality of a business presentation. For instance, I recentlylistened to a speech on climate change. The student speaker located a brief portion on YouTube from Al Gore’s well known video “An Inconvenient Truth.” The video segment helped to audience to visual the influence of climate change on our environment.YouTube has video segments on a large array topics from Affirmative Action to Zoology.

YouTube furthermore has value for sample pupil speech evaluation. It is challenging for speaking in public teachers to located timely sample student speeches. Trainers with DVD/CD speech samples is provided by some publishers. But these samples become outdated quickly. YouTube has recent speeches delivered by students for web-based college public speaking courses. Additionally, YouTube features speeches delivered by many business professionals and educators. For instance, last term my public speaking sessions viewed a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is much more than entertaining. The speech provided the students of mine with insight into good dental delivery.

Bill Gates observed: “The really intriguing highway programs are going to grow out of the participation of tens or hundreds, or millions of folks, who won’t just consume other info and entertainment, but can provide it, too. (Gates, 1995). YouTube is offering educators an opportunity to utilize this technology to improve classroom instruction.

Conclusion

The latest Pew Foundation Internet and American Life Project observed: “Online video has become a main feature in a growing discussion about the effect of user-driven “Web 2.0″ technologies. youtube and Other video sharing sites tend to be held up as effective illustrations of the monetary and social worth of applications designed around user contributions. And as consumers are aware the unlocked potential of video that is internet, a fresh channel of synergistic mass communication has started to present themselves in daily life.” (Madden, 2007).

YouTube technology is able to assist both pupils and educators in developing efficient presentations. This technology can even offer college instructors with appropriate info and examples. Gardner Campbell, a professor of english at the University of Mary Washington concluded: “We’re observing not just the now regular Internet trend of significant new resources but additionally extremely and unpredictable scaled repositories of public domain materials which are information resources which are important for ourselves as well as our students. As the information abundance spreads, and also in case we’re brave and interesting adequate to embrace it, we will find our own serendipity fields drastically expanded. (Campbell, 2007)

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